Although the tenant list is deceptively small, Paradigm Mall has many useful stores and some underrated gems.
Paradigm Mall delicately balances a “stylish mall” vibe with economical stores. Let’s be honest, anywhere that a Lotus crops up, the sophistication of the area is dragged down. Even with the grocery supergiant lurking in its basement, Paradigm Mall doesn’t feel like a “cheap” mall. Boasting over 300 tenants, the customary retail chains are here to make everyone feel comfortable but some quality underrated local brands also take up residence.
Layout of Paradigm Mall
The main atrium is at the north end of the UG level. There are usually special events or seasonal decor with pop-up shops here. If there is a performance happening, there’s lots of space to get a great view from the two floors above. The escalators at Paradigm Mall are located at either end of the mall, but some levels have an additional set in the middle.
Paradigm Mall is a vaguely rectangular shape, but what’s going on inside is far from making sense. As Mark puts it, it’s “chaotic.” There are weird little alcoves, outcroppings and openings on every single level that do not match the weird alcoves, outcroppings and openings of the level below it. The guardrails bend and swerve like a drunk person and there is barely a straight one among them.
The shops on the lower levels are all over the place. On the concourse and ground, several doors can be easily overlooked because they seem to lead outside. In actuality, there are some hidden shops and restaurants in a semi-outdoor area out here. At level UG and above, the layout is more structured with a ring of stores around the periphery and an occasional kiosk in the middle. There are tons of empty, blocky cavities on the other levels that probably should have been filled with a bigger retail tenant. It’s like the shops just set up where ever they pleased, no matter their size. If it resulted in a random gap in the floor plan, meh.
That being said, it’s easier to get turned around and confused about where you’ve already been in Paradigm Mall. You can completely miss certain stores because you didn’t venture down a specific hallway. This isn’t the kind of mall where you can see every store without needing to do some backtracking.
Shopping at Paradigm Mall
The fashion selection at Paradigm Mall is admittedly smaller than other medium-sized malls with only about 25 tenants. Many of the stores are fast fashion mall staples. All the greatest hits are here: H&M, Uniqlo, F.O.S and more. However, there are no niche stores for formalwear, maternity or Muslimah garments. If you’re basic like me, you’ll be satisfied with Padini and Brands Outlet. Men get a single store to call their own (HLA Menswear). Otherwise, they will have to make do with the unisex retailers. I wouldn’t recommend coming here for fashion if you’re looking for something specific.
One of the big reasons why I like Paradigm Mall are the decent fashion outlets that are otherwise inconveniently located. XES Shoes are always located in some dumpy plaza far away from me, but they have an outlet at Paradigm. XES has the most comfortable shoes ever, and the prices are amazing with the ongoing multi deals. I almost always buy a couple pairs when I visit this mall.
Health & Beauty has a surprising presence here at Paradigm Mall. In addition to all the hair and nail salons, there are quite a few speciality spas. I’m not sure what assumptions to make about the nearby denizens considering that there are at least three spas specialising in slimming treatments. Those of us who are not looking to get our fat zapped or skin whitened have The Colorist, Innisfree and Sephora.
Shoppers are spoiled for choice when browsing for a new telco provider at Paradigm Mall. There’s Celcom, Digi, Umobile, Maxis, and even smaller service providers like Yes. For hardware, there’s Samsung, OPPO and Honor selling their latest models. All of these are on level 1 for easy comparison shopping. Despite the heavy mobile presence, there is only one gadget shop.
You definitely won’t find any furniture worth buying at Paradigm Mall. When it comes to housewares though, you can expect a pretty good variety in small-scale items like kitchenware and decor. Home’s Harmony, Daiso and Kaison are always great for basics without having to spend too much. There’s also the home and living section inside the Lotus. Dekko and the Good2U Concept Store offer their wares at a slightly lower price but with some concessions, like slightly defective items. I’ve still bought things like mugs from these stores as these defects can be imperceptible. Just make sure to check for little bubbles in the paint job or warped workmanship before you buy.
While it doesn’t count as “shopping,” a category where Paradigm Mall excels at is entertainment for your little ones. On level 1 at the far end is a total haven for kids, complete with playspaces, claw arcades, video arcades, go-karts… and a big Toys R Us store to top off your child’s excitement overload.
Food at Paradigm Mall
Casual Dining – All Levels
Despite having 300 outlets, the directory seems surprisingly short in all of the categories except food. If you’re not sure what you want to eat, the LG level is a good place to start. Most of the casual restaurants and snack kiosks are located here. As you progress to the higher levels, the Concourse (CC) and Level 1 will have a greater mix of slightly more upscale eateries scattered all over the place. Don’t forget the restaurants outside the mall on level G like D’Italiane. The food options dwindle as you get to level 2, but there are casual chains and fast food like Burger King, Seoul Garden and Kim Lian Kee.
Food Arcade – Lower Ground
Also in the LG level is Paradigm Mall’s medan selera, the Food Arcade. This food court is not that big, but everything is arranged in an easy to browse open concept. All of the food options are lined up in an L-shape against the wall, while the drink vendor is right in the middle. While other mall’s food courts will often have windows for guests to enjoy a view while they eat, the best view you’re going to get at the Food Arcade is of the mall and its denizens. Good for those who like people watching, but most diners won’t spend more time than necessary at the Food Arcade since it’s not a nice place to hang out.
Washrooms
There is no regular pattern in the location or size of the washrooms at Paradigm Mall. They seem to be crammed into whatever corner has space for them. Some washrooms will be spacious while others will only have five stalls. Some of the levels only have two washrooms at opposite ends of the mall, while other levels have four spread out at regular intervals. Depending on what level you’re on, be prepared to walk a bit out of your way to get to a toilet.
The washrooms are classy and clean, with the bigger ones having a separate primping space in the women’s. The toilets are sitting style with paper in the stall, and stalls without a water hose will be clearly labelled. The washroom I used had too many stalls for me to check every one, but I’m fairly certain that there is at least one squatter if someone prefers it. There is soap at the sinks, but it is a communal dispenser that is only located at the ends. Despite the large number of stalls, there was only one airblade dryer to dry your hands with. Many (but not all) of the washrooms will have a handicapped washroom next to the regular male and female washrooms.
Saturday Worthy?
When it comes to shopping, Paradigm Mall feels like a jack of all trades but a master of none. There isn’t a store category that dominates, nor is there one that is severely lacking. We came here two weekends in a row one time because there were too many stores we wanted to shop at. Since it has most of the customary stores, those looking for commonplace items can probably find it here. Sometimes, I don’t feel like going to KLCC or a monstrosity like 1Utama just for a specific store. Paradigm Mall is much more manageable and has a good collection of less prevalent retail chains.
Paradigm Mall Info
Address: No. 1, Jalan SS 7/26a, SS7, 47301 Petaling Jaya, Selangor
Daily: 10am – 10pm
Nearest MRT Station: Kelana Jaya Station
Stores and Floors: Over 300 stores over 6 levels (plus a cinema on the top floor)
Shop Types: Entertainment, food & beverage
Anchors: Tesco, Golden Screen Cinemas, Escape Challenge Park
Website: http://www.paradigmmall.com.my/
